The introduction of low-fat milk by Aavin has received lukewarm response from consumers in Tiruchi.
Milk with 4.5% fat content has been in the market for several years. The milk marketed in green packets was popular among the consumers. However, Aavin decided to phase out the green packet milk in the State and began marketing milk with 3.5% fat content in many parts of the State in the second week of February. Aavin began marketing the milk in purple packets under the name of Delite on March 6. It started marketing the variant in a full-fledged manner from March 16.
