Aaron Rodgers and State Farm officially ended their endorsement partnership together, terminating what was an 12-year relationship, Kurt Badenhausen of Sportico reports. According to Badenhausen, the two sides walked away after the 2022 NFL season, with their final commercial together airing last January.
“We wish Aaron the best in his future endeavors,” a State Farm spokesperson said, via Badenhausen.
State Farm first signed Rodgers to an endorsement deal in 2011, after Rodgers won his first and only Super Bowl with the Packers, and went onto become one of the most famous endorsement pairs in sports. Rodgers became synonymous with State Farm’s Discount Double Check, incorporating his championship belt celebration into both games and commercials.
