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Barchart
Pathikrit Bose

A Zeta Deal Just Unlocked a New Growth Channel for Palantir Stock

Palantir Zeta Foundry David Steinberg PLTR Zeta Global

Data-intelligence leader Palantir (PLTR) and AI-powered marketing company Zeta Global (ZETA) are forging a partnership to leverage their respective platforms to help businesses gain deeper customer insights and drive stronger marketing results. Under the partnership, Palantir will allow Zeta's Data Cloud to use Foundry and better its AI intelligence platform, Athena, to help enterprises derive insights from data and drive measurable results.

Commenting on the partnership, Palantir CEO Alex Karp said, “Palantir and Zeta are using Ontology to create a next-generation marketing environment, giving Zeta all the advantages of AI while protecting against many of the known dangers."

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