Much has happened since Elon Musk bought Twitter a year ago. Blue-ticks for journalists are gone, and subscription fees are here. More worryingly, most of the staff have been fired, advertisers have pulled out, there are reports user-activity is falling, and, er… it’s no longer even called Twitter because it switched to the nondescript moniker of ‘X’.
And yet Musk remains defiant, insisting the prognosis is rosy as he redesigns it in his own image. One year on from the Musk takeover, will the app survive? Here’s an educated look at the most plausible ‘end-game’ scenarios – and the likelihood of each occurring.
