
What you need to know
- A research report by BrightEdge states Google's AI Overviews have led to a 49% increase in search impressions.
- The post states users are clicking-through less, likely due to AI Overviews appearing in roughly 11% of Search queries.
- Google's AI Overviews storied history officially began in May 2024, which kicked off its citations update and its trouble with erroneous answers.