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The Guardian - US
The Guardian - US
Business
Kelli Korducki

A woman without a stomach founded a snack brand. How can she create an appetite in the market?

Stacy Martin, owner and creator of Seahorse Snacks.
‘It was a leap of faith on my part,’ said Stacy Martin about leaving her full-time job to devote all her energy to Seahorse Snacks. Photograph: Lynsey Weatherspoon/The Guardian

Fun fact about seahorses: they don’t have stomachs. This anatomical curiosity is precisely why they inspired the name of Seahorse Snacks, Stacy Martin’s Chattanooga, Tennessee-based gourmet nuts company.

Martin, 40, is not too shy to point out that she’s a bit like a seahorse. After discovering a rare genetic mutation that dramatically increased her risk for gastrointestinal cancer, she underwent a preventive surgical procedure in September 2019 that left her without a stomach. Once she needed smaller and more regular infusions of calories and nutrients, Martin relied on nuts and other protein-dense snacks in place of larger meals. But she quickly tired of eating the same nuts day in and out. She began experimenting with different combinations of seasonings – maple and chai, chilli and turmeric – to liven up her pistachios, cashews, pecans and almonds. They were delicious, and Martin began giving them to friends. From there, Seahorse Snacks was born.

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