
Fujifilm has quietly launched a white version of the Fujifilm X Half overseas, while US retailers are giving away the black camera for free with the Fujifilm X-T5 and 16-80mm kit, and UK retailers drop the price. Interest is definitely being revived in Fujifilm's retro compact camera.
The X Half is getting pushed back in the spotlight – but not because of new features or a successor. Instead, Fujifilm and retailers are doing something familiar: offering a fresh look and aggressive deals.