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The Conversation
The Conversation
Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau

A website is not enough: businesses that use digital tools without a strategic plan will struggle in a tough economy

Economy New Zealand Australia Sharesies
Mr.paripat niyantang/Shutterstock

Small businesses across Australia and New Zealand are facing one of their toughest periods in decades.

A flat economy and shifting consumer behaviour have put pressure on already thin operating margins. A 2024 survey by business finance company ScotPac found 29% of Australian small businesses say they could face insolvency if they lose a major client.

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