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The Guardian - UK
The Guardian - UK
World
Eleni Courea Political correspondent

‘A watershed moment’: how will Labour play Trump 2.0?

Donald Trump speaking at a podium in front of three US flags
Whitehall officials are war-gaming scenarios for Trump’s second term as president. Photograph: Rebecca Cook/Reuters

David Lammy was visiting Washington last May when he realised Donald Trump was likely to win the presidential election. The soon-to-be foreign secretary held meetings with the Democrat and Republican campaigns – and found himself admiring the latter.

The slickness and professionalism of Trump’s 2024 operation, with its sharp messaging making inroads with black and Hispanic voters, seemed a far cry from his shambolic 2016 campaign. By comparison, Joe Biden’s appeared backward-looking and focused on attacking Trump’s record, while lacking a compelling narrative of its own.

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