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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Adam Woodard

A VR Open, streaming content and more: R&A, IMG expand longtime partnership with ambitious 10-year plan

Have you ever heard of Seven League?

The company self-admittedly “provides consultancy and agency services to accelerate the digital performance of the biggest names in sport” and has worked with everyone from the NBA and NFL to the Green Bay Packers and FC Barcelona. In 2021, Seven League became the digital arm for IMG Media and will now be integral to the game of golf due to the management company’s renewed and expanded long-standing partnership with the R&A.

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