The dream – or nightmare – of a 39th Premier League match in America has drawn a little closer. After reaching a settlement with US promoter Relevent Sports, Fifa last week signaled it will consider changes to its policy of blocking league matches from being played outside the league’s home country. The indication that Fifa’s thinking on the issue may be evolving in a more flexible direction will be welcomed by Europe’s top clubs and deplored by football traditionalists.
For clubs, the commercial case is clear. This is an argument anchored not in culture but money. The work of evangelizing soccer is already done; the sport is not like American football, say, or rugby league, or basketball, or even cricket, which are still trawling the globe for converts and regularly hold matches overseas. In the world of professional sport, football is No 1 and probably always will be. Taking chunks of the European domestic season on the road represents a juicy financial opportunity, potentially unlocking valuable revenue to help weather the storm of a newly restrictive regulatory environment and bringing teams closer to the millions of football fans who live outside Europe.
