Buses are big business in Nottingham. Everyone's got their favourite route or driver, and whether you use it for function or fun, there is denying they are an essential part of life round these parts.
But some bus routes are just better than others - and trentbarton's Skylink service is staggeringly popular. More than 80,000 people stepped on board just last month.
It's no surprise, seeing as it takes customers to East Midlands Airport. But along the way you can hop off at the QMC or Long Eaton too.
We took a journey, on December 6, on the route to try and find out what makes it so popular, and had a chat with some of the happy travellers too.
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The Broad Marsh bus station was our first notable stop and a few passengers got on as we made our way back out of the coach station and towards Nottingham Castle.
One of the passengers on the journey was Eileen Crosby, 72. She said: "I'm just on my way home. It's this bus that gets me back.
"I've never had an issue on the bus. It's one thing I like about Nottingham is that it's all very friendly.
"Fortunately I'm never on the bus when it's at it's busiest - always try to get on before the rush hour. I reckon I get the bus into the city about three or four times a week, especially now.
"I stopped driving a few years ago, I just didn't feel safe anymore. I feel safe on the buses.
"There's a lot of Christmas shopping to get done too. I've been out all day getting things for the grandkids."
Alex Fellby, 33, a customer service worker who lives in Beeston, said: "It's an easy ride for me, well going to work anyway. The journey home can be very busy.
"A lot of the time you're waiting a while to get on. The queues can take a while, a few times they've been huge but people need to get home after a long day at work.
"Sometimes you have to make do with standing but to be fair it's not too long of a journey. It's preferable to driving into the city and trying to park somewhere.
"I've been off work for the last few days so I've just been out sorting a few things - so I'm missing the afternoon rush. It can definitely get quite cramped."
The journey took me from Nottingham city centre to just outside the QMC and back again for £4.80. The Nottingham Skylink bus averages around 3,000 customers per day on the weekdays and 19,000 per week.
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