British Cycling has announced the launch of a new commercial wing designed to “supercharge” the organisation’s growth, and they are looking for investors to help fast-track its development.
British Cycling Ventures will absorb British Cycling Events and will oversee all commercial activity. The influx in investment British Cycling hopes to generate will be “reinvested into British Cycling’s wider mission” and used to “realise the full commercial potential of cycling in Britain and internationally,” according to their press release.
