A tough economy has revived the ‘bootstrapping' myth. Here’s why it takes more than just a good idea to get out of poverty

(Credit: PATRICK T. FALLON - AFP - Getty Images)

As we face a tough economy, it’s not uncommon to read advice to entrepreneurs that now is the perfect moment to launch a new business.

“The greatest opportunity in a generation,” according to an article in Forbes. And according to Entrepreneur, “entrepreneurship is about taking that idea and doing something with it. Today.”