Starbucks rolled out its promised “Back to Starbucks” changes this week, reintroducing practices meant to transform the hectic coffee shops back into places where people will happily linger over a latte.
Under the new marching orders instituted by still-new CEO Brian Niccol, baristas are expected to scribble customer names on to-go cups again instead of relying on printed labels, and serve to-stay drinks in actual mugs, both of which were common practice before the company pivoted to becoming a kind of rather chaotic mobile-first, low-touchpoint retailer.
