
Late-night hosts have mocked them, and public markets have yet to take them seriously, but Fortune 500 companies can’t afford to play down the risks of Trump’s tariff plans. Instead, many are building “tariff war rooms” to be ready for countless possible trade policy scenarios.
David Garfield, the newly named co-CEO of AlixPartners, a consulting firm, explains that his organization is working with major companies across every industry to build a mechanism for responding to the ever-shifting sands of trade tariffs, including those already in effect and those that remain theoretical but highly probable.