When it comes to music streaming, there’s still pretty much only one name you need to know. I’ll give you a hint: it starts with “S,” and ends in “potify.”
While competitors like Apple Music have made significant headway, Spotify remains king of the proverbial streaming castle. According to subscriber numbers from June assessed by market research firm, MIDiA, Spotify controls about 31 percent of the market, while Apple weighs in at about half that. In other words, not even Apple has been able to unseat Spotify from its streaming throne. And Amazon Music? Do we even have to go there?
