The cost-of-living crisis has seen one in three adults turn to social media platforms like TikTok – for money-saving tips and financial advice, a study has found.
A quarter of adults find financial advice easier to understand on social media than from other sources – from tips on budgeting and investing money, to how to find the best discounts.
And a poll of 2,025 adults revealed that one in five respondents aged 45 to 54 are more likely to turn to social media platforms for financial information since the cost-of-living crisis began.
