
Are you familiar with #cakeage? One word, rather than “cake age” — though some strange corner of the web probably does debate sell-by-dates of Victoria sponges — cakeage is corkage, except it’s nothing to do with wine and everything to do with birthdays. Which is not to say wine shouldn’t have everything to do with birthdays too. Wine is sort of the point of birthdays.
Cakeage is not new — it’s one of those unsparing subjects that annually gets an airing on Food Twitter, alongside no-shows, Michelin’s senility and whether or not foie gras is a delicious, necessary evil. This latest round of hashtag tomfoolery kicked off on Monday when scriptwriter Ivor Baddiel happened to mention he’d rung a restaurant, asked about bringing his own cake, and was told that the restaurant would of course accommodate — at a cost of £10-a-head. “What is this world we live in?” wheezed Baddiel. Cue viral outrage, 27,000 likes and a chance to blather about it with Jeremy Vine, the voice of Middle England.