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Fortune
Fortune
Christiaan Hetzner

A tech CEO spent almost $600,000 on a Super Bowl ad to warn America about Tesla’s self-driving technology

Green Hills Software CEO Dan O'Dowd believes Tesla's self-driving technology is a safety risk and wants it off the road. (Credit: Jonas Jungblut—The Washington Post/Getty Images)

Dan O’Dowd thinks your child’s safety is worth over a half million dollars of his money. 

Sandwiched between the often irreverent and always ultra-expensive Super Bowl ads this year was a commercial from his own "Dawn Project," calling for the immediate ban of Tesla’s Full Self-Driving (FSD) feature. 

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