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The Guardian - US
The Guardian - US
Lifestyle
Alaina Demopoulos

‘A swipe at fashion capitalism’: Telfar’s experiment lets customers set prices

man in blue, purple and green jacket
A model walks the runway at a Telfar fashion show in 2020. Photograph: Vittorio Zunino Celotto/Getty Images

Demi Elder owns 16 Telfar bags. The 31-year-old from Crown Heights, Brooklyn, tries to catch every drop she can from the brand, which has been name-checked in Beyoncé lyrics and seen on everyone from Lil Nas X to Alexandria Ocasio-Cortez.

“I love that it’s Black-owned, unisex, thoroughly inclusive, and meant for all genders,” she says.

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