'A surprising number of them said, “Yes.”': Study finds many customers would leave a business which stays loyal to US big tech services

Proton European tech graphic.

• Many European consumers actively avoid American tech giants for privacy reasons
• Social media and cloud storage are priorities for consumers
• EU companies only have 15% of the European cloud market

Four in five European consumers say it matters whether or not businesses use European technology, confirming that digital sovereignty has now become a priority for the masses.