Carrefour is taking its spat with PepsiCo up a notch. No longer content to, as it did in the fall, label PepsiCo’s examples of “shrinkflation,” a nasty variant of inflation where the bag gets emptier while the price remains the same, or even increases, now the French grocery giant is doubling down. Starting Thursday with in-store signs that cite “unacceptable price increases,” the supermarket chain is telling shoppers in four countries that it will no longer carry PepsiCo products.
The changes start this week in France, Italy, Spain, and Belgium, meaning Cheetos, Doritos, and Quaker cereals will suddenly be harder to find there.
