Apple is getting Siri-ous. Siri, the personal digital assistant that so many of us wish were better, is at the heart of Apple's AI strategy and is expected to get a massive boost in its abilities this year. While some of its best performance will inevitably be on the iPhone 16, the improvements should make Siri better across existing devices too.
The news comes via the New York Times, which says that Apple sees AI as a potentially huge threat to Apple's market share: if we're communicating with our phones via AI rather than apps, that's an area where Apple is currently very weak. The NYT says Apple execs have spent significant time testing ChatGPT and found that it makes Siri look pretty powerless by comparison.
