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Creative Bloq
Creative Bloq
Technology
Joe Foley

"A straight up heist of intellectual property" – artists respond to the AI Studio Ghibli trend

A scene from the animated film Spirited Away.

Unless you managed to check out from social media for the last few days, you'll have noticed that the world has gone crazy for AI-generated images in the style of Studio Ghibli. Like really crazy. We've seen viral trends before, but the enthusiasm for the ability to 'Ghiblify' any image has been such that OpenAI temporarily limited access to GPT-4o to reduce the stress on its GPUs.

People have used the model to generate Ghibli-style memes, landscapes, portraits and even reimagined events from history and current affairs. Even McDonald's got involved to the disgust of many customers.

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