The concept of a signature scent is dead. I’m aware that what I’m about to say might sound ludicrous, and overly niche—but I’ve made my peace with it. I genuinely can’t remember the last time I wore a single fragrance on its own. To the purist, this might sound like heresy. To me, it’s the only way to make sense of a world that tries to categorise us.
Let me explain. I love fragrance in a way that has moved from interest into habit. I’ve written about fragrance for over 15 years. I couldn’t begin to calculate the number of scents I’ve smelled, but I currently have 65 bottles that I wear regularly. I know that’s a lot. I also know that my proximity to fragrance launches and the industry has somewhat skewed my sense of normality. But, I’m equally sure of this: I’d still spend an unreasonable amount of my own money on scent—even without access. I always have.
