In 1984 at a photo shoot for the U.S. Olympic team, basketball met ballet.
That's when a 21-year-old player from the University of North Carolina was asked to leap toward the basket, ball in hand, and perform a grand jeté—the classic ballet move where a dancer jumps and spreads their legs wide. That young man was Michael Jordan, and his pose would go on to become the logo for the $6 billion brand that, to this day, bears his name.
