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TechRadar
Matt Bolton

"A premium experience … regardless of the specific panels": Samsung responds to OLED TV 'screen lottery' reports, and it's not reassuring

Samsung S90D TV at the CES 2024 trade show.

A report from The Elec in South Korea says that the new Samsung S90D – the successor to our TV of the year for 2023 – will be made using two different types of OLED TV panels, with different levels of performance, in its 55-inch, 65-inch and 77-inch sizes. You're unlikely to be able to tell which panel you will get when you buy the TV, so you won't know exactly what you've paid for until it arrives (via FlatpanelsHD).

For background, there are essentially only two mid-range screens used in the best OLED TVs. One is a W-OLED panel manufactured by LG Display, the other is a QD-OLED panel made by Samsung Display. Samsung's QD-OLED panel is almost certainly the brighter of the two (given that it was significantly brighter last year, and this year's QD-OLED panel is claimed to be 20% brighter), and the two have slightly different looks when it comes to color.

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