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The Guardian - UK
The Guardian - UK
Business
Mabel Banfield-Nwachi

A PR dream or disaster? Jet2’s holiday advert finds new life as joke meme

Jet2 Jess Glynne TikTok Instagram

You’re the boss of a travel company, it’s early summer and your brand is going viral. Millions of people are watching and sharing social media clips of people on holiday, the soundtrack to which is your company jingle.

It sounds like a PR dream, but is it?

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