What will be generation Z’s mark on the world? It’s a question that brims with possibility, and one that ultimately presents hope: this generation is, on the whole, both more politically active and more likely to oppose bigotry towards minorities than their forebears. Gen Z includes some 12 million Brits, but they remain largely absent from traditional journalism: the average age of a UK journalist is between 40 and 45 (pdf). Though new media platforms have enabled more young people than ever before to have a voice, there’s no escaping the fact that the old guard is yet to fully welcome this rapidly maturing age group into the fold.
One brand that is giving young voices a platform to be heard is the Co-op. The company is one of three funders of the Peer Action Collective [PAC], a network of young people across the UK who design and conduct research to learn about young people’s experiences of violence, creating opportunities for young people to make their communities safer.
