A couple of hours before Shein opened a pop‑up shop in Dijon this summer, the words “Shein kills” and “exploitation, forced labour, slavery, pollution” were found graffitied in French on the outside wall.
Yet the fierce backlash to its series of temporary outlets in France in recent years, including in Toulouse, Montpellier and Marseille, has not deterred the Chinese-founded fast fashion brand from choosing the country for its first permanent physical stores.
