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The Guardian - UK
The Guardian - UK
Lifestyle
James Wong

A new world of gardening advice is opening up on social media

Clear vision: Instagram can showcase the work of innovators like Genesis Ecossistemas.
Clear vision: Instagram can showcase the work of innovators like Genesis Ecossistemas. Photograph: Salvador Cordaro

Ten years ago I found myself filming in a sleepy suburb of Chang Mai, northern Thailand, making a television series on the world’s most expensive ingredients. My interviewee was a fascinating barista, barely out of his teens, who was winning international awards for just how amazing his coffee was. He revealed to me through a translator that he had learned all he knew from watching YouTube videos, without understanding the dialogue, simply from following the hand actions. My mind was blown.

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