They’re a Chinese cultural phenomenon which keeps millions of viewers glued to their phones, but the runaway success of “vertical dramas” is providing an unlikely source of employment for film and TV crews here in the UK.
The bite-size melodramas have breathless titles such as A Flash Marriage with the Billionaire and My Firefighter ex-Husband Burns in Regret, and are chopped into one minute episodes for avid consumption on viewers’ vertically held smartphones.
