While many of the greatest theme park attractions of all time were original concepts, there’s no argument that today in the industry, IP is king. It’s not enough to have a great ride or show; you have to have a great franchise or brand to attach it to. Some companies, like Disney and Universal, have plenty of options to choose from. However, a recent lawsuit may result in SeaWorld losing a major IP for its parks, which could in turn make for a future opportunity for a company just getting into the themed entertainment space.
