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The Guardian - UK
The Guardian - UK
Entertainment
Nadia Khomami Arts and culture correspondent

‘A new kind of cross-media poly-talent’: the cult of Harry Styles

To an army of Gen Z fans, Styles is a renaissance man devoid of toxic masculinity.
To an army of Gen Z fans, Styles is a renaissance man devoid of toxic masculinity. Photograph: Charles Sykes/Invision/AP

It’s been 12 years since a young Harry Styles was filmed queueing for The X Factor, wearing a plain white T-shirt, a grey cardigan and baggy jeans. “I’m Harry Styles. I’m 16 and I’m from Holmes Chapel in Cheshire. It’s a bit boring. Nothing much happens. It’s picturesque,” he said. While his cheeky chappy charm appealed to viewers, few could have predicted that this teenager – advised by Simon Cowell to get some vocal coaching – would go on to become Britain’s biggest cultural export.

Fast forward to 2022 and the cult of Harry has exploded. Pick up a magazine, put on a playlist or even walk past a London bus and you’ll see his face staring back at you. From the fans camping at dawn to catch a glimpse of him on the red carpet at the Venice film festival to his 15-night residency at New York’s Madison Square Garden, the former One Directioner’s star has never been brighter.

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