A New Jersey city achieved 0 traffic deaths in 4 years with quick, high impact ideas

Deaths from motor vehicle crashes in the U.S. jumped 10.5% in 2021 from the year before. (John Lamparski/Getty Images)

In January 2019, Sarah Risser was in the passenger seat as her son, Henry Zietlow, drove them from Minnesota to Michigan for a ski trip. They were on a Wisconsin highway when an oncoming pickup towing too much weight veered into their lane.

Sarah survived the collision. Henry did not. He was 18 years old.