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Fortune
Fortune
Emma Burleigh

A new IKEA location received a record-breaking 3,730 applications for just 150 open roles. Inside the pay and perks luring talent back to retail

Jesper Brodin, CEO of the Ikea Group, stands in a showroom. (Credit: picture alliance / Getty Images)
  • Ikea received 3,730 applications for jobs at its new London Oxford Street store—the largest recruitment number ever for the retailer. The company’s people leader says the prime location, livable wage, and employee perks helped it lure talent.

Ikea’s Swedish meatballs and contemporary furniture are coming to one of London’s biggest shopping hubs this May. Workers are clamoring to get in on the action.

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