Your mouth is having a moment. From the rise of high-tech, stylish flossing routines and statement grillz to the backlash against veneers, oral care is no longer limited to the dentist’s chair. It’s part wellness practice and part personal style. In Marie Claire’s first-ever Teeth Week, we’re exploring why dentistry feels cooler—and more culturally loaded—than ever.
Flossing used to be a hard sell. Or at the very least, harder to sell. But seemingly overnight, the once invisible child of dental care has gone from a time-consuming (and slightly annoying) daily task to a high-tech, chic part of your total oral care routine.