
I'm sure I'm not alone in saying that all I've ever dreamed of is the fragrance equivalent of Miu Miu ballerina flats. Think: a sweet and dainty topper to any outfit. Soon, that vision will likely become a reality.
On Friday, February 9, Prada and L’Oréal announced they have entered a long-term agreement for the creation, development, and distribution of luxury beauty products under the Miu Miu brand. The first step in the plan—new fragrances developed and distributed by L'Oréal Luxe—is set to launch in 2025.