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Marie Claire
Marie Claire
Lifestyle
Sophia Vilensky

A New Era of Miu Miu Beauty Is Upon Us

Gigi Hadid walks the runway during Miu Miu's Womenswear Spring/Summer 2024 show in October 2023.

I'm sure I'm not alone in saying that all I've ever dreamed of is the fragrance equivalent of Miu Miu ballerina flats. Think: a sweet and dainty topper to any outfit. Soon, that vision will likely become a reality.

On Friday, February 9, Prada and L’Oréal announced they have entered a long-term agreement for the creation, development, and distribution of luxury beauty products under the Miu Miu brand. The first step in the plan—new fragrances developed and distributed by L'Oréal Luxe—is set to launch in 2025.

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