Furniture store promises to refund customers if two teams make NCAA title games

Tatelman said he came up with the UConn promotion idea while thinking of ways to increase the company's stature in Connecticut, where other furniture businesses have been around longer - (AP)

A New England furniture chain is promising to reimburse customers if both the UConn men’s and women’s basketball teams reach the championship games.

That means some 20,000 Jordan’s Furniture customers who purchased products earlier this year could be fully repaid for $50 million worth of sales - if the two teams win their Final Four games on Friday and Saturday.