Cowboy has a well-deserved place on our list of high-design e-bikes. Still a relatively young company – it was founded in 2017 by Adrien Roose, Karim Slaoui and Tanguy Goretti – the Brussels-based bike expert has announced its latest model, the Cruiser. The Cruiser adopts the ‘Dutch’ riding position – much more upright and sedate – rather than the more conventional mountain bike stylings of other Cowboy e-bikes. These include the C4 – now renamed the Classic – and the C4 step-through model, which is now known as the Cruiser ST.
