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The Conversation

Joanne Orlando, Researcher: Digital Literacy and Digital Wellbeing, Western Sydney University

A new campaign rewards young gamers on Roblox for engaging with the US election. What does it mean for global politics?

Roblox United States America HeadCount Voter

Alex Photo Stock/Shutterstock

If historical trends are anything to go by, most young people in the United States will not vote at this week’s presidential election. For example, at the 2016 presidential election, less than half of Americans aged 18 to 29 cast their ballot.

But a new campaign on the hugely popular online gaming platform Roblox aims to encourage young people in the US to get out and exercise their democratic right on Tuesday.

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