Get all your news in one place.
100's of premium titles.
One app.
Start reading
Advnture
Advnture
Julia Clarke

"A natural fit" – Yeti looks set to expand into backpacking market with acquisition of Montana brand

Why is Yeti so expensive: hard sided cooler.

Aspirational camping cooler brand Yeti has announced its acquisition of a Montana-based backpack manufacturer, signalling an expansion from RV and car camping out into the backcountry. 

In a news release, the camping giant announced they have acquired Mystery Ranch, a Bozeman-base company known for furnishing Navy SEALS and soldiers as well as hikers with their hiking backpacks.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.