If your makeup routine has been feeling a little too heavy for Thailand’s relentless heat, consider this your sign to scale things back. The latest beauty trend taking over Thai social media is all about being effortlessly put together, and looking like you’re barely wearing any makeup at all.
Known as “Proong Jued”, which literally translates to bland seasoning, this makeup trend embraces the art of understatement. Rather than transforming the face, it gently colours the canvas.
At first glance, Proong Jued makeup may evoke comparisons to the clean girl aesthetic that has dominated Western beauty conversations over the last few years. Yet the Thai interpretation possesses a distinctly regional sensibility.
