When Matt Bellassai appears in a TikTok video, visibly stoned and wielding a spatula, it’s not your typical munchies montage. The comedian’s “Baked Baking” series, which features Bellassai preparing intricate desserts while delightfully elevated, has racked up millions of views — and perhaps just as many cravings. It’s a jubilant rejection of the guilt-laden connotations often associated with cannabis and food. Instead of shame, there’s joy. Instead of instant noodles, pâte à choux.
That shift reflects a broader cultural evolution. As of early 2025, medical marijuana is legal in 38 states and Washington, D.C., while 24 states allow recreational use. The legal cannabis market is projected to reach $76.39 billion by 2030, according to Grand View Research.
