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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

‘A more acceptable Mike Ashley’: Sports Direct’s owner gets a new boss

Michael Murray
Michael Murray, who is due to marry Mike Ashley’s daughter, takes over at Frasers Group this week. Photograph: Frasers Group plc/Reuters

Dressed in a T-shirt and casual sweater with a tan and slicked back hair, Michael Murray is joking with the camera crew as he films a clip for social media surrounded by floor-to-ceiling glass walls in the London headquarters of Frasers Group.

As the 32-year-old former nightclub promoter takes the reins at the retail business that owns Sports Direct, House of Fraser and Flannels this week, there could not be a clearer indication of the change of image at the top of the company founded by Murray’s father-in-law to be, Mike Ashley.

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