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The Guardian - UK
The Guardian - UK
Technology
John Naughton

A moment’s silence, please, for the death of Mark Zuckerberg’s metaverse

mark zuckerberg speaks to an avatar of himself in the metaverse, october 2021.
Mark Zuckerberg speaks to an avatar of himself in the metaverse, October 2021. Photograph: Meta/Reuters

Dearly beloved, we are gathered here today to remember the metaverse, which was quietly laid to rest a few weeks ago by its grieving adoptive parent, one Mark Zuckerberg. Those of you with long memories will remember how, in October 2021, Zuck (as he is known to his friends) excitedly announced the arrival of his new adoptee, to which he had playfully assigned the nickname “The Future”.

So delighted was he that he had even renamed his family home in her honour. Henceforth, what was formerly called “Facebook” would be known as “Meta”. In a presentation at the company’s annual conference, Zuckerberg announced the name change and detailed how his child would grow up to be a new version of cyberspace. She “will be the successor to the mobile internet”, he told a stunned audience of credulous hacks and cynical Wall Street analysts. “We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.” And no expense would be spared in ensuring that his child would fulfil her destiny.

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