As it does each year, April marks a season of new beginnings — and for over 70 years, Sports Illustrated has been a defining voice in sports, shaping how fans engage with the games they love. From the debut of the SI Swimsuit Issue more than 60 years ago, to the launch of Club SI—a premier hospitality experience at events like the Super Bowl, Kentucky Derby, and Formula 1—the brand has continuously evolved. That transformation reached new heights with the debut of Sports Illustrated Pavilion at Gillette Stadium in 2024, an immersive fan and hospitality space at the home of the New England Patriots and Revolution, bringing SI’s legacy to life in a dynamic, modern setting.
Now, another seminal SI moment is here, with the naming rights to Sports Illustrated Stadium in Harrison, N.J., where the brand enters a bold, new chapter against the backdrop of New York City—expanding its legacy beyond the page and into the live sports arena, where history, access, and innovation come together to create indelible fan experiences. The venue is owned by the New York Red Bulls, a founding member of MLS and the reigning Eastern Conference champions, and Gotham FC, which competes in the NWSL.
