A match made in heaven? French Tinder hooks up with NGO to turn out young voters

‘Don’t forget to vote’ and ‘Get your proxy vote’ are some of the ads French Tinder users will be getting used to in the run-up to the country’s presidential elections in April. © Screengrab of the Tinder and A voté campaign

International dating giant Tinder announced this week that it has hooked up with the French NGO A voté (Voted). The unusual partnership is a first in France and is intended to encourage the country’s youths to head to the ballot boxes in the upcoming presidential elections amid increasingly worrying abstention rates.

Just a few days after Valentine’s Day, Tinder and the pro-democracy NGO A voté made their liaison official, “to match Generation Z with voting”. The partnership kicked off on Thursday and will run through April 8 – two days before the first round of France’s presidential elections – and has one goal: to get more French youths to cast their votes. The slogan is catchy too: “If you can date down your street … You can vote down your street.”