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The Independent UK
The Independent UK
Lifestyle
Charlie Duffield

‘A massive step back’: Shoppers react to PrettyLittleThing’s CGI model

PrettyLittleThing Metaverse
PrettyLittleThing

Fast fashion brand PrettyLittleThing (PLT) has sparked controversy by introducing a computer-generated model to show off its products.

Described as being the “beginning of the PrettyLittleThing Metaverse”, the virtual avatar was revealed earlier this month, and will appear as a model on the PLT website.

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